Forging an email is definitely simple, and you might have
had a first-hand experience of such deceit in case you already received an
email that claims it's from your respected bank, PayPal or any corporation you
do business with, but really came from someone else.
Considering that email and marketing automation software send emails for your firm, without proper setup these emails will be flagged as ‘forged’ and send straight to the junk folder.
The SPF and DKIM are the 2 techniques that are used in examining and authenticating emails.
Describing the Function of the DKIM and SPF
Let’s say there's a letter saying that you have to donate money to a charitable organization, which also claims that it's coming from your reliable financial institution. You are thinking it’s a forgery, so you speak with your bank on the telephone and check if they really did send you the letter. When the bank tells you they didn’t send anything, it will go straight to the trash.
The SPF and DKIM operates in the same manner. The email host (e.g. Gmail or Yahoo) will ‘call’ your company’s site (e.g. abc.com) and ask:
‘Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?’
When you don’t have DKIM & SPF set up correctly, then your site will always answer NO! and that email will likely be transferred to the junk folder.
Whoever installed your email marketing or marketing automation software, she or he should have been the one to install the DKIM and SPF records. However there's also a likelihood that the records were not set up correctly, or maybe they've been damaged or unintentionally erased.
Is my DKIM &SPF setup appropriately?
The most sensible thing to do about this matter is actually to call an IT professional to examine the DKIM or SPF records if you are not knowledgeable with this. Or you could ask help from your email service provider support center.
If you want to execute it by yourself, then try these easy steps.
How to Examine your SPF Record
1. Go to http://mxtoolbox.com/spf.aspx
2. Type in your e-mail domain
• E.g. ‘xyz.com’ if your e-mail is john@xyz.com
3. Click ‘SPF Record Lookup’
4. Lookup for a row which has a record beginning with ‘v=spf …’
• E.g. ‘v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all’
5. Look within this record for the following configuration settings depending on your email or marketing automation software:
Email or Marketing Automation Software Exactly what to look for within the SPF Record
Constant Contact - ptr:constantcontact.com ptr:confirmedcc.com
ExactTarget - include:cust-spf.exacttarget.com
Marketo - se the Marketo Health-checker to check email deliverability
Hubspot - doesn’t support SPF
Mailchimp - include:servers.mcsv.net
iContact - include:icpbounce.com
Pardot - include:aspmx.pardot.com
Finding the text in the list only signifies that your system has the correct set up.
Methods In Reviewing Your DKIM Record
Validating the DKIM records is a difficult task, and public access for it is not allowed in many instances. The easiest way to check would be to call your email provider. One way of confirming email deliverability is using online tools like Marketo. This tool is actually used by several firms.
Hopefully, you now have a much better comprehension of how essential DKIM and SPF are to your email deliverability.
Considering that email and marketing automation software send emails for your firm, without proper setup these emails will be flagged as ‘forged’ and send straight to the junk folder.
The SPF and DKIM are the 2 techniques that are used in examining and authenticating emails.
Describing the Function of the DKIM and SPF
Let’s say there's a letter saying that you have to donate money to a charitable organization, which also claims that it's coming from your reliable financial institution. You are thinking it’s a forgery, so you speak with your bank on the telephone and check if they really did send you the letter. When the bank tells you they didn’t send anything, it will go straight to the trash.
The SPF and DKIM operates in the same manner. The email host (e.g. Gmail or Yahoo) will ‘call’ your company’s site (e.g. abc.com) and ask:
‘Is ExactTarget/Marketo/Responsis allowed to send emails on your behalf?’
When you don’t have DKIM & SPF set up correctly, then your site will always answer NO! and that email will likely be transferred to the junk folder.
Whoever installed your email marketing or marketing automation software, she or he should have been the one to install the DKIM and SPF records. However there's also a likelihood that the records were not set up correctly, or maybe they've been damaged or unintentionally erased.
Is my DKIM &SPF setup appropriately?
The most sensible thing to do about this matter is actually to call an IT professional to examine the DKIM or SPF records if you are not knowledgeable with this. Or you could ask help from your email service provider support center.
If you want to execute it by yourself, then try these easy steps.
How to Examine your SPF Record
1. Go to http://mxtoolbox.com/spf.aspx
2. Type in your e-mail domain
• E.g. ‘xyz.com’ if your e-mail is john@xyz.com
3. Click ‘SPF Record Lookup’
4. Lookup for a row which has a record beginning with ‘v=spf …’
• E.g. ‘v=spf1 +a +mx +ip4:66.147.244.117 include:mktomail.com ?all’
5. Look within this record for the following configuration settings depending on your email or marketing automation software:
Email or Marketing Automation Software Exactly what to look for within the SPF Record
Constant Contact - ptr:constantcontact.com ptr:confirmedcc.com
ExactTarget - include:cust-spf.exacttarget.com
Marketo - se the Marketo Health-checker to check email deliverability
Hubspot - doesn’t support SPF
Mailchimp - include:servers.mcsv.net
iContact - include:icpbounce.com
Pardot - include:aspmx.pardot.com
Finding the text in the list only signifies that your system has the correct set up.
Methods In Reviewing Your DKIM Record
Validating the DKIM records is a difficult task, and public access for it is not allowed in many instances. The easiest way to check would be to call your email provider. One way of confirming email deliverability is using online tools like Marketo. This tool is actually used by several firms.
Hopefully, you now have a much better comprehension of how essential DKIM and SPF are to your email deliverability.
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